I think that talking about the FDA responding to this as a nurtirional crisis is nonsense, because health supplements and vitamins are not regulated as far as actually containing any of the nutrients they claim to, and the FDA isn't doing anything about making sure those are particularly healthy for people who believe what the labels say. Obviously if anything can be called a "health food" or "healthy", etc., even if it isn't, then it's a stretch to think that milk is even more synonymous with health than the word
healthy, or that they consider milk to be the one and only health food in existence. Especially when it had to be fortified with added nutrients to be considered among those foods, and it isn't the only fortified food. The
CDC recommends fortified milk alternatives for children too. The game of semantics is probably based on politics and lobbying (like the food pyramid was), because the dairy industry might make more money and abuse that many more cows if nobody else could use the word.
This
case has been laughed out of court in the past, but they say the FDA has been lobbied for years to keep trying to get a judge to be ridiculous about it too:
"The standardization of milk simply means that a company cannot pass off a product as ‘milk’ if it does not meet the regulatory definition of milk. Trader Joe's has not, by calling its products ‘soymilk,’ attempted to pass off those products as the food that the FDA has standardized (that is, milk)."
His comments echo those of fellow US district judge Samuel Conti, who threw out a similar case, noting that under the plaintiffs' logic, consumers might also "assume that 'flourless chocolate cake' contains flour or 'e-books' are made out of paper".
Judge: ‘There is no conceivable justification for the assertions made in the FDA warning letters... about the word ‘soymilk’ so they do not support a claim that products with ‘soymilk’ in their titles violate the federal statute’
What about "
freedom fries" though? Maybe they'll find a French judge to do something about renaming these things...